Digital Marketing Specialist

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Charlotte, NC
 — 
Full Time

Ekos is on a mission to empower craft manufactures all over the world to scale their business, streamline their processes, and optimize their teams. We are seeking a Digital Marketing Specialist to be involved with the creation and implementation of digital campaigns over multiple platforms for Ekos. They will drive digital performance, while helping implement the overall marketing strategy. This full-time, permanent position reports to the Marketing Manager.

What you'd be doing:

Create successful digital marketing elements that are optimized for search engines and paid campaigns

Develop, optimize, and manage paid media campaigns on the Ekos’ site, Google, and social platforms - including bid, website pages, analyze search query reports, ad copy creation

Research market potential and competitors’ performance for new Ekos systems and services

Create highly developed keyword strategy to build on the Ekos systems

Produce monthly reports with performance analysis - including strategic recommendations and testing methods moving forward

Perform thorough, detailed website analysis for optimization of digital content

Jump in to help with email marketing campaigns as needed

Staying up to date on current industry practices, news, and algorithm updates

Superb time management skills, with a commitment to on time deliverables

Design graphics in-line with Ekos’ brand standards

Strong writing skills to help create company press releases as well as blog content in relation to relevant keywords

Cultivate content for social media outlets and website

Able to put creative spin on new systems and services within Ekos

Handy with a camera to record and edit video content – as well as take photos

What we'd like to see:

BS/BA in Marketing, Public Relations, Creative Writing, or similar field

Experience creating successful digital elements for various marketing campaigns

2+ years mastering social, SEO, PPC Campaigns

Excellent writing skills – with understanding of digital content optimization

Experience with Webflow Platform

Experience with Google Adwords, Google Analytics

Experience with Mail Chimp

Detail-oriented

Strong organizational skills with the ability to manage multiple projects and deadlines

Ability to work in a dynamic environment, both independently and within a team

Plus – Fluent in Adobe Suite – Illustrator, Photoshop, and InDesign

Plus – love for craft beer or cider

ekos_ is an Equal Employment Opportunity employer.

Apply now.

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